Critical Literature Review Coursework Example | Topics and Well Written Essays - 1250 words

Critical Literature Review - Coursework Example A cultural change is required to counter the widespread acceptance of dishonest practices. De Vries, et al. 2011 Personality traits such as conscientiousness, honesty-humility/integrity are effective predictors of counterproductive academic behaviour. Jones & Spraakman 2011 Faculty member’s instigation of broad-based cheating among students caused the faculty’s dismissal, but administrators excused the students’ participation. Faulty integrity culture skewed students’ perception of ethical behaviour. Kisamore, et al., 2007 Students with poorly-adjusted personality traits are more disposed to cheat due to the influence and interaction of integrity culture. Kitahara, et al., 2009 Case study demonstrated the effectiveness of employing multifaceted, hybrid approaches to ensure academic integrity. Larkin, et al., 2012 Additional enticements to plagiarize and cheat are provided by the use of online media, due to the ease of transmitting exam questions and answer s. Okoro, 2011 Plagiarism in all its forms is often difficult to communicate to students when merely stated in policy. Guided instruction strategies involving student-teacher interaction reduces incidences of unintentional plagiarism. Spain & Robles, 2011 Adoption and enforcement of a systematic Academic Integrity Policy makes adjudication of academic dishonesty cases more effective, reduces future such incidences, and establishes a culture of academic integrity. ... Table 1: Summary of academic journal articles Critical Comparison Determinants of academic integrity: Integrity culture and personality traits A debate exists concerning the factors that determine academic integrity, most commonly cited of which are the academic integrity culture (Tippitt, et al., 2009), and students’ or faculty members’ personal characteristics (De Vries, et al., 2011). Tippitt’s findings on integrity culture is supported by the study by Jones & Spraakman (2011), that fittingly explored the role that faculty members play in advancing academic misconduct. Faculty members’ willingness to cover up graduate students’ plagiarism or other forms of cheating to avoid public scandal, and university administrators’ tendency to overlook these infractions and not discipline faculty members to avoid embarrassment, are common. The Jones et al. study made a good case for integrity culture because it focused on a specific instance where the faculty member himself instigated student misconduct by leaking the departmental examination and quizzes to his class. The faculty member was dismissed, but the administrators decided to excuse the students and merely reduced en masse their grades instead of disciplining them. The cultural issue surfaced in the fact that most of the students interviewed felt there was nothing wrong about obtaining an unfair advantage over the other sections, and did not feel they were responsible for reporting the conduct of their instructor or their peers’ participation. Integrity culture is also central in Thakkar and Weisfeld-Spolter (2012), who determined that acts constituting cheating

Contributions of Modern Technology by David Ingram Essay Example for Free

Contributions of Modern Technology by David Ingram Essay Modern technology has given small businesses an unprecedented ability to communicate with their target markets, causing a dramatic evolution in the way marketers craft advertising strategies. Unlike the shotgun-scatter technique of yesterdays mass media outlets, new advertising channels created by cutting edge technology allow companies to target small groups and individuals with personalized advertising messages, while collecting feedback and measuring responses on the fly. Research Tools Modern technology greatly enhances advertisers ability to perform market research and testing when developing ads. Extensive collections of consumer data can be obtained online, and the results of feedback and opinions can be analyzed instantly with computers. Virtual focus groups can bring together people on opposite sides of the world to view and provide feedback on advertisements, and opinion leaders can be engaged via online surveys that expose the viewer to a proposed ad while soliciting feedback. Development tools for internet advertisements has have improved dramatically over the past 20 years. While the static, logo-driven banner ads of the 1990s were effective themselves, todays ads feature video, animation and even viewer interactivity. Development Tools Modern technology allows advertisers to create more effective and impressive ads for television, print, radio and the Web. Modern video editing equipment can be used to create ads with a â€Å"wow factor†something that catches viewers attention and keeps them glued to the screen. Enhancements in computer animation allow advertisers to create lifelike settings, characters and action that could never be achieved only 40 years ago. Special effects also allows ads to fully leverage the marketing appeal of popular movies and television shows, making the obvious product appeal the only thing that differentiates the ad from the movie or show. With a range of powerful tools at their disposal, advertisers can create visual messages that appeal more personally to specific consumer groups. Social Networks Social networks are proving to be an invaluable resource for small businesses and bootstrap marketers. Social networks, besides allowing advertisers to engage consumers in research and testing, they also offer a powerful and free distribution system. Distributing interesting, memorable ads via a social network can set off a chain reaction in which individual viewers spread the advertising message in a personal way, to millions of viewers, at no cost to the advertiser. Internet Advertising The Internet has wrought havoc on the effectiveness of traditional advertising outlets while simultaneously creating interesting new avenues for marketers to reach consumers. Internet banner ads can be strategically placed on websites that target specific consumer groups much more effectively than mass media. Television-style ads can be placed on Internet videos, such as news clips. Free web-based games can be developed to provide an interactive experience while exposing players to advertising messages. Ads, combined with promotions, can be sent to individuals via email campaigns. Endorsements Paid endorsements of sports celebrities and events have become exponentially more effective due to the reach of radio, television and the Internet. Endorsements that traditionally exposed several hundred spectators to an advertising message can reach millions through national broadcasts and Internet exposure.

Medulla Oblongata: Function and Location

Medulla Oblongata: Function and Location Medulla oblongata The medulla oblongata is a very interesting part of the brain. This very small section of the brain stem has a very large amount of responsibility in the human body. Studies concerning this section help in the understanding of many basic biological functions of the body. Some of the actions are ones that we dont even notice are happening on a day-to-day basis but are very important to human life. The medulla oblongata has many different connections with other areas of the brain, plays a key role in several functions of the body, has neurotransmitters that are involved in the functioning of this area, has diseases that can greatly affect its roles in the body. The medulla oblongata has many connections to other areas of the brain. The medulla oblongata is the most inferior portion of the brainstem and is about three centimeters long. It slightly bulges out of the brain stem. It is located in between the pons and the spinal cord. The axons that carry sensory information to and motor instructions from the higher brain regions pass through the brainstem. It creates tracts that allow communication to pass through from certain sides of the brain. These tracts house fibers that cross each other in pyramidal region of the medulla oblongata allowing the brain to communicate with the opposite of the body. Vital nuclei located in the gray matter of the medulla oblongata are used for cranial nerves. The medulla oblongata has many different functions in the body. These functions are being performed at all hours of the day, many of them without contribution from other sections of the brain. One main function is relaying signals between the brain and the spinal cord. The medulla helps with coordinating very large body movements liking jogging or climbing. The medulla houses portions of the brain that control what is considered automatic homeostatic functions as well as some primitive organs (Campbell and Reece 2008). The cardiac portion constantly sends inhibitory impulses to the heart to tell it to slow down. This portion also sends acceleratory impulses through the spinal nerves to make the heart beat faster whenever it may be necessary. The vasomotor portion sends impulses via spinal nerves through the spinal cord to muscles walls around arteries causing them to constrict. This constriction of arteries will cause blood pressure to rise. The respiratory portion houses respiratory nuclei that control the depth and rate of breathing. The medulla oblongata also plays a role in reflex responses. The capability to respond quickly to a stimulus can be very important when there is a need to survive. Reflex responses include swallowing, sneezing, vomiting, coughing, and digestion. A lot of these functions are involuntary or start off voluntary and then transform in to involuntary functions. The activity of the medulla oblongata rely on axons that reach many areas of the cerebral cortex and the cerebellum, releasing neurotransmitters such as norepinephrine, dopamine, serotonin, and acetylcholine. When under stress, norepinephrine relays messages to the brain that control reflex reactions and ability to pay attention. Like epinephrine, norepinephrine also triggers the fight-or-flight response. The fight-or-flight response is directly related to heart rate. It causes glucose from energy being stored to be released and blood flow to increase to muscles that enable the body to react as necessary. Norepinephrine raises blood pressure when used as a drug. This raise in blood pressure causes a correlated drop in heart rate. Dopamine, another neurotransmitter in the brain, opens dopamine receptors also affecting blood pressure and heart rate. Serotonin is a neurotransmitter that deals with mood. Excessive aggressive, sadness, or jealousy is linked to the medulla oblongata. Acetylcholine is used in the motor division and cross over in the medulla oblongata. It is involved in muscle movement, autonomic body functions, and excitatory reactions. Many diseases and disorders affect the medulla oblongata. One disorder is a very rare and often fatal medullar abscess (Wait 2009). A medullar abscess is viewed as a condition of rapidly progressive multiple cranial nerve palsies and decreased level of consciousness (Wait 2009). Multiple system atrophy is a neurological disorder that degenerates nerves cells located in areas of the brain including the medulla oblongata. This disease can cause the loss of control of autonomic functions such as bladder control, movement, and coordination (Benarroch 1997). Damage to the medulla oblongata can cause several functions of the body to be thrown off and even death. Because cranial nerves run through this section of the brain injury there can cause several sensory problems. For instance, injury can cause numbness or paralysis of the palate and throat causing drooling and a lack of taste. This numbness can also obviously cause problems with speech. It can also cause gagging, inability to rotate the neck, and acid reflux. Surprisingly if a person suffers from brain damage their body can still function if the medulla oblongata is not damaged. However, damage to the medulla oblongata can cause the need for a breathing machine or other life support equipment. If the medulla oblongata is damaged sometimes the brain and body can recover and no longer need the use of a life support machine, but often the body cannot recover and a person is considered to be brain dead. In this stage, the removal of a life support machine will mean a persons body will no longer function and that person will die. A great assortment of medications and drugs can also alter the state of the medulla oblongata. Overdoses usually result in death because the medulla oblongata cannot carry out its functions under that amount of a specific drug. Opiates, coma, and hypothermia can affect the medulla oblongata in ways that cause the body to exude physical conditions comparable to death. Anesthesia is able to function as it does because its chemical components cause the medulla oblongata to decrease its autonomic functions. References Benarroch E, Smithson I. 1997. Distribution and relationships of neuropeptide y and NADPH-Ddiaphorase in human ventrolateral medulla oblongata. J Auto Nerv Sys. 62(3): 143-146. Hashimoto M, Hatasa M, Shinoda S. 1992. Medulla oblongata germinoma in association with Klinefelter syndrome. Surg Neur. 37(5): 384-387. Wait S, Beres E, Nakaji P. 2009. Bacterial abscess of the medulla oblongata. J Clin Neur. 16(8): 1082-1084. Campbell A, Reece J. 2008. Biology. 8th ed. San Francisco (CA): Benjamin Cummings. 1245.

Brave New World - Is It A Warn :: essays research papers

Aldous Huxley wrote Brave New World in the 1930s. He made many future predictions and many or most of them have already come true but not to the extent that he writes about. The society in Brave New World is significantly different to the present one, and to the society in Huxley’s time. Aldous Huxley wrote Brave New World not as a warning, but as something to look forward to. The people in Brave New World are everything we, as a society, want to be. Mustapha Mond sums up the perfections of the society in Brave New World with an explanation he gave John: â€Å"The world’s perfect now. People are happy; they get what they want and they never want what they can’t get. They’re well off; they’re safe; they’re never ill; they’re not afraid of death; they’re blissfully ignorant of passion and old age; they’re plagued with no mothers or fathers; they’ve got no wives, or children, or lovers to feel strongly about . . . And if anything should go wrong, there’s soma.† (p. 177) In Brave New World’s society, everyone has a place to be. There are no people out of work, there are no homeless people, no one struggles financially and they haven’t a family nor a singular person that they have feelings for to worry about. They are all specially skilled to fit a specific job therefore they are always needed, and people cannot survive without each other. ‘Everyone works for everyone else. We can’t do without anyone.’ (p. 67) As the director pointed out, everyone is specially made for a particular job: â€Å"Ninety-six identical twins working ninety-six identical machines . . . You really know where you are. For the first time in history.† (p. 18)   Ã‚  Ã‚  Ã‚  Ã‚  These people are conditioned to be happy all day everyday. They love their jobs, they can have sex with anyone they desire, they have entertainments to amuse them, they never want what they can’t have and they don’t have any or many responsibilities. They do not go through any troublesome times, or periods where they can’t feel they can cope with the workload, or emotional problems. They do not spend their younger years looking for their dream jobs for they are conditioned so well that they love the job they are given and feel satisfied with it. They do not experience depression, sadness, or emotional and moral confusion.

Identifying ethical theories Essay

Ethical behavior is that behavior which is morally right and also that behavior which people accept as good behavior, traditionally philosophers came up with theories that help define and determine morally right behavior some of the traditional ethical theories include the virtue theory, the Kantian theory, the Deontological theory and the Utilitarianism theory, this theories depict morally right behavior and this paper discusses each theory regarding its relevance to the real world and also how these theories can be used to solve problems. Ethical theories The Virtue Theory This theory focuses on the defined rules and laws that govern behavior, this theory lay emphasis on the processes of learning these rules and through this an individual will develop good behavior, individuals will learn through moral education which is acquired when an individuals still young. This theory is one of the oldest normative theories and can be dated back to the work of Plato who emphasized the four virtues which include courage, temperance, wisdom and justice, Plato also identified other important virtues that include generosity, good temper self respect and sincerity, this theory further emphasis on discouraging bad behavior such as injustice, insensitivity, cowardice and vanity. The virtue theory analysis human behavior guidance regarding proper behavior, it accounts for moral good behavior for example people will learn from religious teachings the guidance of good behavior, the Christians learn from the Bible that one should not kill, one should not steal, you should not steal and many other teachings, this teachings are learnt when one is still young as stated by the virtue theory. This theory may be used to solve problems in the workplace in that it gives guidelines to what can be termed as good behavior and bad behavior, for example when one is faced with a situation which requires that you give false statement in the workplace, then this guidelines from the virtue theory depict that you should not lie or give false statements because lies are shortlived while the truth will last for ever. Kantian theory  This theory was developed by Kant Immanuel, this theory states that if an action is inconsistent with a persons status which is to be free and rational then the action is morally wrong, also he stated that an action that further the status of an individual in terms of his or her status of being free and rational then the action is morally right. Therefore according to the Kantian ethical theory an action that promotes an individuals freedom and rationality is morally right and that which tends to deteriorate or undermine his freedom and rationality is morally wrong. This theory however does not demonstrate what guides moral behavior in our lives today, to some extent this theory guides moral behavior while to large extend it does have a basis of guiding behavior, for example individuals are rational and have the freedom in order to be morally right, a person will act according to his needs and be rational in all that his does which may result to immoral behavior. This theory however can be used to solve problems in workplaces or in the individual level when faced with certain situations, the individual for example may be faced by a situation whereby he is has financial problems an at the same time he is entrusted with an organizations money, for him to be rational he has to be rational and this theory depicts that he must be rational and also have freedom, therefore the individual will embezzle this funds according to this theory while in the real world this is morally wrong. Deontological theory This theory depict that individuals have a duty to refrain from actions that this duty will be determined by the nature of the action itself, therefore individuals should perform their duties regardless of the consequences, individuals have a duty to refrain from bad behavior and the bad behavior will be determined by the nature of the action. This theory depict real life situations whereby individuals will refrain from bad behavior as a duty they should undertake, when a person is faced with a situation in which he has an option whether to commit a morally wrong action and a morally write action then it is important that the individual realize that his duty is to refrain from bad behavior. This theory can be applied to a situation in life where a person is faced with the option of doing wrong or right, according to this theory the individual has the duty to refrain from such bad behavior, and the individual should refrain from bad behavior regardless of the consequences of his actions. Utilitarianism theory: The Utilitarianism theory was developed by Bentham Jeremy, this theory states that the morally right actions are those that produce most happiness, therefore morally right actions are those actions maximize happiness and at the same time minimize pain, therefore individuals should always choose those actions that maximize their happiness and at the same time reduce pain in the cause of their action. This theory is consistent with real life situations whereby this theory can be used to solve problem faced by individuals or in the workplace, it states that we must be rational in the actions we undertake, we maximize benefits and at the same time minimize the costs of actions, the benefits give us happiness while costs give us pain, therefore the individual when faced by certain problems whereby he requires to choose which action to undertake then he must analyze the benefits and the costs or consequences of such situations. In the real world we have rules that govern behavior, when one breach these rules there are sanctions associated with this bad behavior, this sanctions therefore can be viewed as the pain according to this theory, the benefits are the positive sanctions such as rewards given as a result of good behavior or morally right behavior. This theory therefore is relevant in explaining the situation in the real world regarding morally right behavior. Conclusion:  All the above philosophical theories regarding ethical behavior are relevant in the real world and they can be used to solve situations which individuals face in their day to day life, morally right behavior is that behavior which maximizes happiness and minimizes cost according to the Utilitarianism theory, this view is also supported by the Kantian theory which states that morally right behavior is that which promotes rationality and freedom. We also have a duty to refrain from morally wrong behavior as stated by the Deontological theory. All this theory are relevant in real life, they explain what shapes behavior and what controls the individual.

The Commercial Growth of the Live Music Events Industry

The commercial growth of the live music events industry â€Å"Live music events have grown into global events, give five reasons as to what has driven their commercial growth and success† By Anjes Kuypers LT1059 The Service Sector Industries Module Tutor: Abu Naser Word Count: 1499 Introduction In the past few decades there have been many developments in the live music events industry, which have led to live music events growing to be global events. (Goldblatt, J. 2002) There are several reasons for this development in the music events industry, many of them closely connected to developments in other sectors that influence the business of live music events. In this essay we will discuss the commercial, social, legal, technological and environmental factors that have contributed to the commercial growth and success of the events industry that has resulted in this industry to become a global one, producing events on a much bigger scale than before. Global live music events are now a common phenomenon producing billions of pounds in revenue and many industries outside the direct business of music events want to be involved to get a share in this major success. Books, articles, websites, reports and a few films have been the main resources for information for an essay on this subject, and to determine how music events have become global events. Commercial Events have always been organised for commercial purposes in many sectors of the economy. One of the recent developments in the live music events usiness is that music events have become a big part of marketing strategy for many companies in almost every sector of the business industry. Companies have tried to transform advertisement into real life experiences that relate to their product or company, which makes it easier for the clients to connect to the company. (Allen, J. , 2006) Not only are companies organising music events to promote their businesses or their products them selves but they are also connecting their image to music events by sponsoring big events such as concerts and festivals to advertise and create a certain image. Ali-Knight et al, 2004) Sponsorship deals are crucial for music events, â€Å"We have 5% of our budget from the public purse, 70% of our budget from ticket sales, but without the money from Sky and Emirates and The Guardian then we'd be stuffed. † (Florence, P. , 2008) This development is a direct reason for live music events to become global events because it creates a bigger budget and possibly a wider variety of public depending on the nature of the sponsoring businesses. Social A shift in the social composition of people who visit music events is one of the reasons for the commercial growth of live music events. Music events were originally created as a way to entertain young people and this created an image that suggested that only teenagers and adolescents could go to and enjoy live music events. But in the past few years this image has changed and promoters have widened their range of public and even designed music events especially to attract a public of all ages. This has everything to do with the idea of being an â€Å"eternal teenager†, people who grew up with live music events still want to go. This is the first time we've had this generation who are traditionally time and cash rich, this is the first time we've had a generation in this segment who have grown up with rock and roll. † (Cope, R. , 2008) For more success in the business organisers also present events with a certain theme or represent a certain ethical standpoint. (Goldblatt J. , 2007) The major success of this concept is proven by many successful fundraising events for charity, green events or events confin ed to a certain music genre. This does not only attract attention of an entirely new public to the live music events business but has also provoked political involvement in these events. For example, the popularity of pop/rock music events, which have produced the best performance during the past five years, is mainly due to its broad appeal because they tend to appeal to an older than normal demographic. (Mintel, 2010) Also charity events have increased the global involvement in music events and have attracted not only a wider variety of public but also political involvement. Because of this, live music events have been able to attract a much bigger variety of public, which has enabled the business to create global music events that are not focused on a particular segment of people but attract people of all ages and social backgrounds. (Bennett, A. , 2001) Legal As a result of commercial success and growth in the live music events business legal involvement has over the years become necessary and this means involvement of an entire business that has contributed to the growth of the music events industry in many ways. According to D. Becker (2006) the growth in commercial value and the increase of complexity of live music events have increased the need to record arrangements in writing and have made the legal rights and obligations of the parties involved more complex. This has led to the legal business becoming a big part of the live music business because especially with global music events so many parties are involved and thus so many legal involvement has become necessary. In this day and age where digitalization has influenced the music business so severely, new legislation is introduced every year to update the copyright code (Bargfrede and Mak, 2009) and this has directly and indirectly influenced the legal involvement in live music events. Also legislation concerning music events has changed over the years, the rules on for example alcohol distribution, drug-use, the Licensing Act of 2003, and most currently the smoking-ban have influenced the live music industry in both positive and negative ways. But it has increased the involvement and influence of the law on the live music events business and added value to the industry. Environmental Because of commercial growth and success of global events environmental possibilities are enormous. Venues are built especially for global events and designed for extraordinary amounts of people and live broadcasting possibilities. For example the New Wembley in London, completed in 2007 is one of many venues produced for mass consumption. Operated by Wembley National Stadium Limited, a fully owned subsidiary of The Football Association, the new stadium offers up to 90,000 fans the opportunity to watch world-class events with unrivalled views of the action in state-of-the-art facilities. † (Wembley Stadium website) This is only one of many examples of venues designed to accommodate global events, due to technological developments the environmental possibilities for live music events are endless. From music events in the middle of the desert to events on top of the Himalaya Mountains, anything is possible. (Goldblatt, J. , 2007) This has once again increased the variety of people interested in and involved in live music events, there are options for all ages, backgrounds and different areas of interest. Technological Developments in the technological area are probably one of the most important of reasons for live music events to become global events. In the past two decades technology has evolved beyond our imagination, we live in a science-fiction-like world where a mobile phone can do more than a computer ten years ago. (Kumar, V. , 2006) This has had many consequences, amongst others a huge impact on the live music industry. Live broadcasting, events taking place in different places in the word, global involvement, communication possibilities and easier access to live music events all over the world are only a few examples of the wide range of possibilities we have these days. A live music event can now be accessed from TV’s, radio’s, computers, iPads or even phones from anywhere in the world. (Kumar, V. , 2006) This technological development is a direct reason for live music events to turn into global events. Also live music events are the only area of the music industry that has not been affected by the digitalization of music. We can legally or illegally download or stream music for free but the experience of being present at a live music event has not yet been replaced by some digital form of replacement. (Katz, M. 2004) This means that live music events have become more important for artists and record companies as a source of income. Their focus has shifted from album sales and copyright income to concerts, festivals and other live music events. Conclusion The immense growth of the live music events industry has reasons related to many subjects. Changes in commercial involvement, social interest, legal developments, environmental possib ilities, and technological breakthroughs are amongst many other reasons for the commercial success in this industry the past few decades. The world is changing and evolving so quickly and our possibilities become greater and greater and the live music industry has tried hard to take advantage of these developments and use them to their advantage, which has enabled the business to become a global one and create global music events. Although economic, technologic, legal, commercial, environmental, political and cultural factors have influenced this process; the most important reason for this development is that music appeals to almost everyone, which has enabled this industry to become so successful. Reference list * Ali-Knight, J. , Drummond, S. , McMahon-Beattie, U. , Robertson, M. , Yeoman, I. , (2004) festivals and events management, an international arts and culture perspective, Elsevier Ltd, Oxford * Allen, J. , Bowdin, G. , Harris, R. , McDonnell, I. , O'Toole, W. , (2006), Events Management (2nd edn), Elsevier Ltd, Oxford * Becker, D. , (2006), The essential legal guide to events, Dynamic Publishing Limited * Bennett, A. , (2001) Cultures of Popular Music, Open University Press, Buckingham * Bradley, P. (2008), UK festival fever on the increase, BBC Money Programme, [online] Available at: http://news. bbc. co. uk/1/hi/business/7499708. stm [accessed 11 January, 2011] * Goldblatt J. , (2007) Special events: the roots and wings of celebration, Wiley & Sons, New York * Goldblatt, J. , (2002), Special Events: twenty-first century global event management. , 3rd edition, Wiley, New York * Katz, M. , (2004), Capturing Sound, how technology has changed music, University of Califo rnia Press Ltd, London * Legislation. gov. uk [Online] Available at http://www. egislation. gov. uk/ukpga/2003/17/introduction [Accessed 12 Januari 2011] * Music concerts and festivals –UK- Mintel (2010) [accessed 29 October 2010] * Wembley Stadium website: http://www. wembleystadium. com/about/WembleyStadium/ [accessed 11 January 2011] ——————————————– [ 1 ]. â€Å"An Act to make provision about the regulation of the sale and supply of alcohol, the provision of entertainment and the provision of late night refreshment, about offences relating to alcohol and for connected purposes. † (Licensing. gov. uk, 2003)